The vocabulary below represents the key terms used in the study of (new) media theory and criticism. Each term has a general definition on this page, but is then linked to a more precise and detailed definition. BiasAn uncritical and subjective perspective about an object or idea informed by emotion and tradition rather than facts that prevents an objective consideration. [Read More] FlowAn arrangement or sequence of media items in which the elements and parameters seek to captivate an audience or attract consumers with desired effects. [Read More]GenreGenre is a system of grouping like items, ideas or media that can then be subdivided or crossed with other divisions and subdivisions. [Read More]IconicIs the use of pictures to represent real life objects and ideas that represent places, periods and societies. [Read More] IdeologyIdeology is a term that describes when a person, book, belief is the driving force behind one’s decision or social/group. [Read More] News Values News Values are a set of criteria that guides the selection of news. However, there are a variety of opinions about what news values are, which makes it hard to define. [Read More] ParadigmA list or table of all the inflected forms of a word or class of words, as of a particular declension, conjugation, ect .[Read More] PropagandaAny media text which seeks openly to persuade an audience of the validity of particular beliefs or actions. [Read more]SemioticsMeaning is achieved through socially produced signs, which consist of "signifiers" and the "signified" to produce a referent or code... [Read More]StereotypeA belief used to categorize or cast an individual or a group of people into a prescribed set of behaviors or characteristics.[Read More] ThemeThe recurring central idea or concern of a cultural text, addressing a broad idea this is central to the textual expression. [Read more]
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